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HOMI milan 19-22 JANUARY 2014

MACEF IS NOW HOMI, FOR BUSINESS OF THE FUTURE. HOMI, the new brand of Fiera Milano, synonymous with wellness, excellence, and business will debut its first edition at fieramilano from 19 to 22 January 2014.For decades, Macef was the embodiment of the quintessential Italian home, with its unique, world-famous style. Over the years, the manner of decorating home spaces has changed greatly. Home is synonymous with good living but also with working from home. It is a place for entertaining but also for personal care. The home has become new; the buying public is new and so is the way of making purchases. HOMI will be the vision and description of the shop of tomorrow, to relate the lifestyles of a multicultural consumer, attentive to personal care and the health of their environment, Thanks to a dynamic, fluid circuit that emerges from the satellite concept. There will be 10 visions to live and experience thanks to the originally designed 10 areas (satellites) capable of embracing today’s man. Every sector from Macef’s prior edition will be re-designed using new exhibition concepts and new sectors for the home and for people that relate directly to new lifestyles will be added.


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